I’m a marketing consultant and leader with 16’ years experience building some of the world’s most iconic brands.

I’ve led marketing and strategy at global companies (Apple, Meta), startups (Freetrade) and agencies (BBH, Isobar, Ogilvy).

I partner with ambitious teams to build an unfair advantage through effective marketing.

My superpowers are strategic clarity, creative inspiration and world-class execution.

“If I had one hire to make, it would be Nick Fell.
He led the development of some of our best, most effective marketing, and was considered one of our most collaborative and admired leaders.
He can do it all.”

Rebecca Van Dyck -
Former COO, Reality Labs at Meta

Brands I’ve worked with

Services

Brand and marketing strategy

Creative and media strategy

Measurement and effectiveness

Organizational design and process improvement

Team training and workshops

Approach

I enjoy working with passionate and collaborative teams to solve important and interesting problems.

I believe the best work comes from a deep partnership within marketing and across the organization.

I tailor my approach for each project but it typically involves the following stages:

  1. Diagnosis: Define the opportunity by analyzing the brand’s internal and external context, including the product/service, company, customers, competitors and culture.

  2. Strategy: Create a clear and compelling strategy to unlock growth, including goal setting, measurement, segmentation, target audience definition, positioning, product development and go-to-market.

  3. Execution: Align the team, budget and timing behind an actionable plan that delivers on the strategy and drives measurable results.

  • • Led the global consumer marketing organization for Meta's hardware brands (Oculus and Portal). Built and led a 30+ person, multidisciplinary team: product marketing, brand marketing, media planning and buying, social and influencer marketing, web marketing, and CRM.

    • Led marketing communications for the launch of Quest, the world’s leading VR brand, in the US, Europe and Japan.

    • Co-invented and launched Portal video calling devices, Meta’s first homegrown hardware, in the US and Europe.

  • • Led marketing communications strategy for the launch of iPhone 6 & iPhone 6 Plus; the highest selling smartphones in history (224m units sold).

    • Co-created and led communications strategy for "Today at Apple”; a global community and events brand in Apple flagship stores and online. The program won a Grand Prix for Brand Experience and a Titanium Lion at the Cannes International Festival of Creativity, 2018.

    • Developed Apple’s omni-channel retail strategy, encompassing physical store redesign and digital platforms.

  • Led European advertising strategy for Google Chrome’s award-winning “Web Is What You Make Of It” campaign, propelling Chrome to become the number 1 browser in Europe.

  • • Led marketing for the UK's fastest-growing investing app: brand, product, performance, PR & editorial, community and partnerships.

    • Executed the brand’s first integrated marketing campaign, increasing awareness by 22% and driving the most sign-ups in the company's history.

Work highlights